Perfection

Antoine de Saint-Exupery said: “Perfection is achieved not when there is no more to add, but when there is nothing left to take away”. In other words perfection is achieved through deduction. It applies to website development, logo design, product portfolios. It also applies to communication.

If there is no obvious value for the next meeting, it can be avoided. If there is no obvious value in the last paragraph of the email that is about to be sent, it can be avoided. If the point has been made clear in the first sentence in verbal communication, the second one can be avoided.